About us

Who we are

Gil Broza is 3P Vantage’s founder and principal value delivery & Agile leadership expert. His breadth and depth of knowledge, skills, and experience will address all your needs for an effective, productive, and healthy way of working.

Over 100 product development organizations seeking transformations, makeovers, or improvements have relied on his pragmatic, modern, and respectful support.

Our other coaches/trainers are all expert independents who have collaborated with Gil for years and who will take equally good care of you. On all engagements, Gil will be your main service provider.

Gil has written 4 original books. Deliver Better Results explains how to improve value delivery efficiently and reliably, using plain language, minimum theory, lots of real examples, and no prescription. The Agile Mind-Set explains how Agile practitioners approach their work to get amazing results. The best-selling The Human Side of Agile is the definitive practical guide to leading teams in the real world. And Agile for Non-Software Teams provides a pathway for considering, designing, starting, growing, and maintaining Agile outside of software/IT.

Gil is a former developer and R&D manager. He has been a regular contributor and coaching track chair for the Agile 20xx series of conferences, a sought-after speaker for other industry events and groups, and a host of numerous public webinars about process and leadership. He lives in Toronto, Canada.

For a taste of Gil’s approach check out these insights or:

Watch/listen to Gil discussing prerequisites for product development excellence on the Level Up Engineering podcast
Listen to Gil talk about delivering better results on the Dev interrupted podcast
Listen to Gil’s conversation with Maarten Kossen (Agile Cockpit) about becoming Agile
Watch Gil’s conversation with Dave Prior about having an Agile mindset
Listen to Gil’s interview with Tom Cagley (SPaMCaST) about the human side of Agile
Listen to Gil discussing non-software Agile on “Agile Amped”

Our approach

Technological value delivery takes place in a system, so that’s who we work with: all the people and processes that transform ideas into impactful products.

Our proprietary model SQUARE (explained in this book and this white paper) describes how to make a value delivery system more fit for purpose. We help our clients apply its strategies and create the necessary leadership foundation.

We work situationally with every client. We don’t “install” process frameworks or context-free practices and hope they change behaviour and performance. Instead, we collaboratively define processes that fit the client context, and influence the system-wide changes to mindset and behaviours that make those choices effective.

We’re intentionally unaffiliated with the big players in Agile / consulting / training, so we can give clients what they need, not necessarily what’s popular or certifiable.

More than 100 organizations have relied on our guidance.

Want to learn more about how we engage with clients?

Watch this video

Interested in a detailed case study of how we’ve helped establish an Agile culture?

Our promise to you

We are professional, consistent, flexible, and reliable.

We are responsive in our interactions and responsible in our actions.

We will get results respectfully and collaboratively.

We will maximize your investment’s value by minimizing the risk and the time to achieving your goals.

Why you’re in good hands with us

We’ll help you create a healthy environment that really works. You won’t hear us parroting one-size-fits-none solutions. We’re not a generalist management consultancy, single-framework coaches, trend-chasers, or a purveyor of certifications. Everyone we assign to your engagement is an expert who is also a continuous learner and active contributor in the product development and leadership space. Gil Broza, for example, has been a three-time track chair at the largest global annual conference on Agile.

We empower you to make your best choices. You’ll have to live the results of your actions, so we don’t prescribe or impose. Instead, we advise, coach, inform, suggest, challenge, and support as needed.

We are pragmatic. We don’t assign coaches who never give you answers, consultants who solve everything with Scrum (or SAFe, or Kanban), or anyone who thinks there can be “best practices” in contextual and complex product development. We’ll help you create a way of working that’s truly fit for purpose.

We have the expertise for charting the path, preparing the people, and optimizing the journey. You’ll get full service from us on all dimensions: system, teams, leadership, culture, product, development, planning. We have the respect and ears of developers, executives, and business people alike.

We’ll tailor our style to the situation. Your people will respond best to a custom mix of “done by you” (facilitation), “done for you” (consulting), and “done with you” (training and coaching). We’ll work accordingly.

Your teams will keep delivering all along the journey. Clearly, work doesn’t stop, and your obligations still stand as the teams learn better ways. Our strategies and approaches integrate into your reality.

You’ll have access to Gil, from the beginning, for as long as you need. No bait-and-switch, no handing you off to a contractor mid-way.

Consistently, our clients have delivered valuable results faster, boosted their productivity, and increased their teams’ engagement. They are not looking back. Would you like to partner with us and enjoy the same results?

Mission

We’re on a mission to help knowledge-work organizations
do more of the right and less of the wrong.

Our clients

A partial list of clients that have achieved great results:

Gil has a great skill in being able to translate complex system thinking theory into something everyone can digest. Recommended to any organisation wishing to make a real difference to their customers and colleagues.
- Darren YeatesHead of Business Agility, Director of Software Engineering, SITA
With Gil's approach to coaching, mentoring, and observing, we've been creating and operating effective cross-functional agile teams in IT, finance, marketing, and risk management. Team members and leaders have the right tools to keep moving forward with our agile transformation.
- Ryan EdwardsProgram and Project Director, Pethealth
It's clear that Gil has mastered the art of coaching/teaching with online tools, and his years of experience working with Agile methods show through. Gil’s sound advice and guidance have armed me with the skills needed to continue my Agile journey.
- Matt S.IT Director (participated in three different courses)
I strongly recommend Gil to any group looking to transition from trying to "act" Agile to actually embracing and becoming Agile in mindset. We are so glad we flew in people from all over the world to attend the training — definitely worth it 10x over.
- Albert TsaiSVP, Product, Catapult Sports
Gil did a fantastic job teaching "Pragmatic Scrum". Many participants commented on how much better it was than training which they had received previously, both in substance and in the way Gil delivered it. They came away energized and enthusiastic about applying their learning.
- Eli JuniDirector of Software Engineering, Thoughtwire
Gil’s workshops were engaging and thought-provoking, and the follow-on coaching sessions provided teams with thoughtful, pragmatic advice that they could begin acting on immediately. This feels like a turning point for us on our journey to excellence.
- Sarah Brody WebbSr. manager, program & project management, Puppet Labs
In our short consulting session, Gil demonstrated a real talent in understanding people, their motivation and needs, giving valuable feedback and recommendations.
- Shirit Shachak SibonyQA manager, Oracle Israel
Our teams responded enthusiastically to the ideas that Gil presented in "Being Agile." With an Agile mindset, many immediately began re-examining how they were working, with a new sense of freedom and empowerment.
- Philip WhitcombeDirector, Digital Products, CBC (the Canadian Broadcasting Corporation)
With the perspective of time I am confident in recommending Gil's consulting service to anyone who wants to get a deeper understanding and richer benefits out of working in an Agile way.
- Guy NachimsonDirector of Israel R&D, Software AG
Gil fundamentally changed the way that I think about software development. He consistently provided our team with thoughtful and pragmatic advice that helped us work together more effectively and provide better value for our clients.
- Scott MacLellanSenior software developer
We were undergoing explosive growth... Gil's ability to discuss the theoretical aspects of agile, combined with practical recommendations on making it all work in practice, and a very deep technical knowledge of software development, is what we needed.
- Claudio GambettiEngineering director, D2L
Gil helped us understand why we needed a change and what values, principles, and models aligned to our strategy. He's instilled an Agile mindset in our team, which functions a lot better now, is more engaged, and executes much more effectively.
- Kevin LuoSenior development manager, Scotiabank
I've learned from Gil in a group setting with my company, offsite with groups from other companies and one on one. My working understanding of Agile was transformed into an eye opening new approach to my work and my everyday life.
- Greg WeirLead Agilist, PrismHR
Gil brings an enormously helpful message that companies ignore at their peril if they want to deepen their investment in Agile. He’s experienced in many of the challenges to Agile teams, and resourceful in coaching teams through new challenges.
- Michael GoiteinPrincipal project manager, Mobiquity
Gil has been instrumental in raising the bar on the quality of our team's deliverables. Planning and just-in-time decisions/changes are much better balanced, and the team's motivation and attitude have improved significantly.
- Horia BalogSenior software architect, Architech Solutions

About us

Who we are

Read More

Our approach

Our promise to you

Why you’re in good hands with us

Read More

Mission

Gil Broza’s Books

Our clients

Let’s talk about working together.

Contact us!