Guided Improvement

Reliably deliver meaningful impact

Your product development teams work hard, and yet:

Are customer and business outcomes underwhelming?
Does delivery take longer than it should?
Is alignment between product and engineering still hit-or-miss?
Are the teams frustrated or disengaged?

You’ve tried various solutions — Agile frameworks, AI, a product transformation, Big Tech practices, empowerment initiatives — but they haven’t produced the improvements your organization needs.

Discover why organizations struggle to improve product development

Gil Broza explains the patterns he’s seen at 100+ companies, and what works instead.

Work Better: A proven model for sustainable improvement

With our guidance, your organization will work more productively and effectively, and we’ll achieve that in an efficient, healthy, and sustainable way.

We’ve refined our service model, Work Better, over 16 years of working with 100 organizations. At a high level, we:

Chart the path to better product development based on a holistic view, your existing capabilities, and contextual choices. It might implement a product operating model, agile values, or a model entirely your own.
Prepare the people such that all teams, stakeholders, and leaders are ready to reach that future state together.
Optimize the journey to minimize risk, time, and guesswork as people learn by doing — on real work — how to deliver better results.

Most change efforts focus on training teams and hoping for the best. We start where it matters: working with leadership across the value delivery system to create the conditions for lasting improvement. And we equip leaders with the skills to support and sustain those changes long after we’re gone.

**Learn how Work Better gets results**

A quick tour of how our model drives real improvements — not just process changes.

Proven in the Field

Read case studies from tech leaders who used Work Better to drive meaningful change.

Increasing engagement, effectiveness, and productivity

Check out this case study to see how we helped the digital products department of a prominent Canadian corporation establish an agile culture and optimize product development.

Read Case Study

Months, not years

Check out this case study to see how we helped a 50-person software company completely turn their product development around in only ten months.

Read Case Study

Start working with us

From the first conversation through delivery, you’ll work directly with Gil Broza. He’ll be your advisor, coach, and trainer.

We meet you where you are: engagements can be onsite or online, always with the same care and quality.

Let’s explore your situation and how we might help.

Contact Gil

Gil has a great skill in being able to translate complex system thinking theory into something everyone can digest. Recommended to any organisation wishing to make a real difference to their customers and colleagues.
- Darren YeatesHead of Business Agility, Director of Software Engineering, SITA
With Gil's approach to coaching, mentoring, and observing, we've been creating and operating effective cross-functional agile teams in IT, finance, marketing, and risk management. Team members and leaders have the right tools to keep moving forward with our agile transformation.
- Ryan EdwardsProgram and Project Director, Pethealth
Gil helped get our Agile journey back on track by refocusing our attention on mindset first, then on the principles and practices that follow. Gil is committed to helping companies practice Agile leadership for the right reasons and, more importantly, achieve better business outcomes as a result.
- Kenn HusseyDirector, Product Management, Puppet Labs
I strongly recommend Gil to any group looking to transition from trying to "act" Agile to actually embracing and becoming Agile in mindset. We are so glad we flew in people from all over the world to attend the training — definitely worth it 10x over.
- Albert TsaiSVP, Product, Catapult Sports
Gil did a fantastic job teaching "Pragmatic Scrum". Many participants commented on how much better it was than training which they had received previously, both in substance and in the way Gil delivered it. They came away energized and enthusiastic about applying their learning.
- Eli JuniDirector of Software Engineering, Thoughtwire
You have a way of bringing to the fore those unspoken subtleties that can make or break an agile endeavor … and you do so in a way that hits home.
- D. C.Gil's article editor at a well-known publication
In our short consulting session, Gil demonstrated a real talent in understanding people, their motivation and needs, giving valuable feedback and recommendations.
- Shirit Shachak SibonyQA manager, Oracle Israel
Gil consistently demonstrated creative, expert and empathetic advice, observation and leadership consistent with an approach of high integrity. He brought an appropriate mix of IT expertise, behaviour observations, lean process thinking and ability to start tough conversations to our team.
- Jason KoulourasDirector, Data Services
I left the workshop with both a much better defined framework of what soft skills are needed to grow my team, and techniques to improve those skills.
- Byron JungSoftware development project manager
Our teams responded enthusiastically to the ideas that Gil presented in "Real Agility." With an Agile mindset, many immediately began re-examining how they were working, with a new sense of freedom and empowerment.
- Philip WhitcombeDirector, Digital Products, CBC (the Canadian Broadcasting Corporation)
With the perspective of time I am confident in recommending Gil's consulting service to anyone who wants to get a deeper understanding and richer benefits out of working in an Agile way.
- Guy NachimsonDirector of Israel R&D, Software AG
Gil helped my team learn and implement Agile engineering. Later, his assistance was vital in providing me with the confidence, knowledge, and skills for becoming an Agile Team Leader... He is an excellent down-to-earth coach and mentor.
- Matthew CampbellSenior software developer
I found the information Gil provided invaluable and very well presented. The insights gained in that seminar will change my approach to software development forever.
- Alon SabiCTO, Functionpoint Software
We were undergoing explosive growth... Gil's ability to discuss the theoretical aspects of agile, combined with practical recommendations on making it all work in practice, and a very deep technical knowledge of software development, is what we needed.
- Claudio GambettiEngineering director, D2L
Gil helped us understand why we needed a change and what values, principles, and models aligned to our strategy. He's instilled an Agile mindset in our team, which functions a lot better now, is more engaged, and executes much more effectively.
- Kevin LuoSenior development manager, Scotiabank
I've learned from Gil in a group setting with my company, offsite with groups from other companies and one on one. My working understanding of Agile was transformed into an eye opening new approach to my work and my everyday life.
- Greg WeirLead Agilist, PrismHR
Gil brings an enormously helpful message that companies ignore at their peril if they want to deepen their investment in Agile. He’s experienced in many of the challenges to Agile teams, and resourceful in coaching teams through new challenges.
- Michael GoiteinPrincipal project manager, Mobiquity
Gil has been instrumental in raising the bar on the quality of our team's deliverables. Planning and just-in-time decisions/changes are much better balanced, and the team's motivation and attitude have improved significantly.
- Horia BalogSenior software architect, Architech Solutions