Your product development teams work hard, and yet:
Are customer and business outcomes underwhelming?
Does delivery take longer than it should?
Is alignment between product and engineering still hit-or-miss?
Are the teams frustrated or disengaged?
You’ve tried various solutions — Agile frameworks, AI, a product transformation, Big Tech practices, empowerment initiatives — but they haven’t produced the improvements your organization needs.
Discover why organizations struggle to improve product development
Gil Broza explains the patterns he’s seen at 100+ companies, and what works instead.
Work Better: A proven model for sustainable improvement
With our guidance, your organization will work more productively and effectively, and we’ll achieve that in an efficient, healthy, and sustainable way.
We’ve refined our service model, Work Better, over 16 years of working with 100 organizations. At a high level, we:
Chart the path to better product development based on a holistic view, your existing capabilities, and contextual choices. It might implement a product operating model, agile values, or a model entirely your own.
Prepare the people such that all teams, stakeholders, and leaders are ready to reach that future state together.
Optimize the journey to minimize risk, time, and guesswork as people learn by doing — on real work — how to deliver better results.
Most change efforts focus on training teams and hoping for the best. We start where it matters: working with leadership across the value delivery system to create the conditions for lasting improvement. And we equip leaders with the skills to support and sustain those changes long after we’re gone.
Learn how Work Better gets results
A quick tour of how our model drives real improvements — not just process changes.
Read case studies from tech leaders who used Work Better to drive meaningful change.
Increasing engagement, effectiveness, and productivity
Check out this case study to see how we helped the digital products department of a prominent Canadian corporation establish an agile culture and optimize product development.
Gil facilitates learning, works with existing pressures and cultivates future internal coaches. He gradually replaces himself by building real, lasting change. His approach includes training, mentoring and advocacy right to the top of the organization.
Cameron Turner — Director of engineeringD2L
I've been impressed by Gil’s facilitation skills. His technical confidence earns him the developers' respect. I've observed him handle difficult engineer personalities without being dismissive or patronizing... I give Gil credit for setting us on the right trajectory.
Ivan Basch — Senior program managerVFA
After only a few sessions, our team showed significant progress in self-organization and communication with product owners. This has led to an increase in productivity, higher owner/management satisfaction, and overall team morale.
Michael Portnoy — Developer411.ca
Gil has been instrumental in raising the bar on the quality of our team's deliverables. Planning and just-in-time decisions/changes are much better balanced, and the team's motivation and attitude have improved significantly.
Gil helped us understand why we needed a change and what values, principles, and models aligned to our strategy. He's instilled an Agile mindset in our team, which functions a lot better now, is more engaged, and executes much more effectively.
Kevin Luo — Senior development managerScotiabank
When I look at where our company was 8 months ago and where we are now, I am overwhelmed with how far our company has come in terms of building effective teams and improving the agile process.
Anthony Bieber — Software developer
We were undergoing explosive growth... Gil's ability to discuss the theoretical aspects of agility, combined with practical recommendations on making it all work in practice, and a very deep technical knowledge of software development, is what we needed.
Claudio Gambetti — Engineering directorD2L
Gil fundamentally changed the way that I think about software development. He consistently provided our team with thoughtful and pragmatic advice that helped us work together more effectively and provide better value for our clients.
Scott MacLellan — Senior software developer
I engaged Gil to assess and coach three of my Agile development teams, ranging from novice to experienced. His recommendations were pragmatic yet fresh, and resulted in meaningful team performance improvements in each case, particularly around collaboration.
Darryl Minard — Senior manager, Portfolio Analytics Systems
Gil helped my team learn and implement Agile engineering. Later, his assistance was vital in providing me with the confidence, knowledge, and skills for becoming an Agile Team Leader... He is an excellent down-to-earth coach and mentor.
Matthew Campbell — Senior software developer
Gil’s workshops were engaging and thought-provoking, and the follow-on coaching sessions provided teams with thoughtful, pragmatic advice that they could begin acting on immediately. This feels like a turning point for us on our journey to excellence.
Sarah Brody Webb — Sr. manager, program & project managementPuppet Labs
Our teams responded enthusiastically to the ideas that Gil presented in "Real Agility." With an Agile mindset, many immediately began re-examining how they were working, with a new sense of freedom and empowerment.
Philip Whitcombe — Director, Digital ProductsCBC (the Canadian Broadcasting Corporation)
With Gil's approach to coaching, mentoring, and observing, we've been creating and operating effective cross-functional agile teams in IT, finance, marketing, and risk management. Team members and leaders have the right tools to keep moving forward with our agile transformation.
Ryan Edwards — Program and Project DirectorPethealth